Fractional Marketing Leader

Chief Marketing Officers can be expensive, costing businesses $300k+ a year. However, without solid marketing leadership, going to market successfully or unlocking growth can feel like a game of luck. I provide the marketing strategy and implementation leadership so you can gain predictable growth at a fraction of the price of hiring a full-time CMO.

How we’ll do this:

  • Setup or correct your messaging & positioning

  • Map out your customer and their journey

  • Manage KPIs so your marketing team makes you money

  • Create systems for your team

  • Create and oversee the implementation of your marketing strategy

  • -Businesses with revenue of at least $500k annually or if you have raised a Series A round or beyond.

    -You don’t need a full-time hire, but you do need someone to create the strategy and ensure its execution.

Half Day Consult

In a half-day session, we will dive deep into your existing marketing strategy and provide clear direction on what needs to be improved to reach your goals.

How we’ll do this:

  • 4-hour Strategy Session using the FunctionalMarketing® Framework to focus your marketing strategy. This is custom and bespoke based on your company’s needs.

  • 7-day prep period via email correspondence.

  • Delivery includes immediate marketing punch-list, list of blindspots, and marketing campaigns for the next 1-6 months.

  • -Businesses with revenue that is at $250K+ annually or you’ve raised at least a Seed Round.

    -You have some marketing but it feels all over the place.

    -You’d like to see how the Functional Marketing® Framework works before hiring a Fractional Marketing Leader.

Growth Strategy

Growth can be found at every stage of the customer lifecycle. If you’re looking to find new customers, engage existing customers, or drive higher life time value, let’s work together to take your customer experience to the next level.

How we’ll do this:

  • Identify the juiciest opportunity in the customer funnel (acquisition, retention, up sell, cross sell)

  • Audit the ROI of existing marketing channels and analytics

  • Map out your customer and their journey

  • Decide on mix of channels and content best poised to drive desired growth

  • -Businesses that lack clarity around what is and isn’t driving results.

    -Orgs spending time and money on marketing who feel like you could be seeing better results.

Zero to One Sprint

Designed to bring new ideas, products, or functions live in the world through nimble partnership, zero to one sprints offer a balance between planning and execution. They offer thoroughness and speed while creating the infrastructure for long term success.

How we’ll do this:

  • Scope the identified opportunity space, competition, and target audience

  • Survey intended audience for key insights

  • Develop messaging architecture

  • Set sprint objectives and KPIs

  • Ensure appropriate analytics and data tracking

  • -Companies who are ready to reinvest 3-10% of revenue in marketing

    -You see huge potential to take business to the next level, but need a plan and guidance to get there.