Challenge

Carbon Health remained operational during the initial 2020 lockdowns, developing tools to minimize transmission risks while maintaining full capacity. Recognizing the broader need, in April 2020, we pivoted to offer the same tools to businesses reopening. However, we faced a significant challenge: no pre-existing relationships with employers.

Solution

Develop a category defining Workplace Safety marketing launch strategy using the Functional Marketing Framework to map the go-to-market customer journey, amplify the organization’s digital presence, educate and empower enterprise and SMB prospects, and seamlessly convert traffic into warm leads.

Results

• Inbound Inquiries Soared: A 200% increase in inbound inquiries demonstrated the success of our targeted marketing efforts.

• Web Traffic Surge: The first month of our launch saw a doubling of website sessions, a testament to the effectiveness of our outreach and engagement strategy.

• Revenue Grew: $4M in ARR was achieved within 4 months alongside a robust pipeline of $15M. This rapid revenue growth underscored the product-market fit we successfully attained.

• Industry Recognition: We had a major impact in the film and entertainment industry. Successfully navigating the complexities of a post-COVID Hollywood, we played a pivotal role in bringing high-profile full-feature films to completion. This achievement garnered widespread industry commitments from all major studios, further solidifying our position as a leader in workplace safety solutions.

This success story not only showcases financial achievements but also underscores our ability to make a meaningful impact on industries undergoing significant challenges.