A RECIPE, OF SORTS
I’ve spent my career understanding what it takes to build community; How to form and sustain lasting relationships on behalf of inspiring brands and organizations.
In my decade+ of being a marketing puzzle master, here’s what I’ve learned to be true:
Creating engagement strategies that win hearts and minds comes down to finding a perfect mix of content, channel, creative, and KPIs. A recipe, of sorts. And every recipe is unique in the end because every community is unto itself.
And I have seen the power of connected community. It’s an unstoppable force. It creates movements, spurs innovation, and provides space for hope and dreams to flourish and grow.
In this odd moment in time where we are physically separated from our regular personal and professional communities, I got to reflecting on how much I value and treasure the community I’ve spent my life cultivating.
And that made me think about the recipes (of sorts) I’ve used to build it.
I often say that food is my “love language” because it incorporates all of the expressions of love while engaging each of the five senses. And real talk? Food is the most equalizing substance around. It invites, it excites, it soothes, it makes us feel present and cared for and seen.
What else is there?
I wanted to share a canon of dishes, delights, and debauchery that have most assuredly had a tremendous impact on the strength, diversity, and beauty of my community.
If you’ve sat at my table you’ve likely tasted these mini wonders. And if you haven’t had the pleasure yet, I offer these as a gift. A catalyst for creating, appreciating, and deepening lasting relationships of merit.
I hope each inspires you to whip something up, invite some people over (when we’re allowed to do that again), share, and BE.
Also, let me know next time you’re in town. I’d love to have you over.
Cheers,
In my decade+ of being a marketing puzzle master, here’s what I’ve learned to be true:
- To create lasting brand equity, companies must stay laser focused on cultivating engaged communities.
- The first step to building community is establishing trust and that is done through radical transparency, deep empathy, and endless curiosity.
- All relationships are grown and cemented through meaningful exchange which means listening, creating content of substance, and pursuing dialogue.
Creating engagement strategies that win hearts and minds comes down to finding a perfect mix of content, channel, creative, and KPIs. A recipe, of sorts. And every recipe is unique in the end because every community is unto itself.
And I have seen the power of connected community. It’s an unstoppable force. It creates movements, spurs innovation, and provides space for hope and dreams to flourish and grow.
In this odd moment in time where we are physically separated from our regular personal and professional communities, I got to reflecting on how much I value and treasure the community I’ve spent my life cultivating.
And that made me think about the recipes (of sorts) I’ve used to build it.
I often say that food is my “love language” because it incorporates all of the expressions of love while engaging each of the five senses. And real talk? Food is the most equalizing substance around. It invites, it excites, it soothes, it makes us feel present and cared for and seen.
What else is there?
I wanted to share a canon of dishes, delights, and debauchery that have most assuredly had a tremendous impact on the strength, diversity, and beauty of my community.
If you’ve sat at my table you’ve likely tasted these mini wonders. And if you haven’t had the pleasure yet, I offer these as a gift. A catalyst for creating, appreciating, and deepening lasting relationships of merit.
I hope each inspires you to whip something up, invite some people over (when we’re allowed to do that again), share, and BE.
Also, let me know next time you’re in town. I’d love to have you over.
Cheers,
RecipeS (of Sorts)
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