SIP ON THIS
A Recipe For Tangible Direct-To-Consumer Growth & Clarity
Setting The Table
We began by focusing on the most important piece of the puzzle: the customer. A insights survey sent to current community members revealed low hanging fruit ripe for the picking including shopping habits, reasons to buy, and key topics of interest. Mapping out the customer journey and prioritizing pain and gain points was key to fermenting more empathy and evolving significant customer experience moments.
Creating The Menu
Filtering and fining the brand’s messaging architecture formed the terroir for all content creation and ensured cross communication channel consistency. Email nurture campaigns provided rich soil compositions to bring the brand story to life and fertilized trust with new and former wine aficionados.
Finalizing the Party
Strategic paid media spends on social harvested qualified leads and offered a taste of long term acquisition costs. Uncorking new types of offers and pairing these with website analytics surfaced optimization opportunities Share A Splash could pursue in their quest to create a perfectly balanced, holistic, and delicious brand experience.
"Leta is an absolute pleasure to work with! Her expertise, energy, and enthusiasm for optimizing the customer journey has taken us to the next level in engagement and conversion."
Director of Marketing
Share A Splash Wine Co.